You’ll find a melting pot of big ideas and remarkable talent at the heart of ambitious startups and agile businesses. These businesses are filled with people with the skills, ambition, and drive to see their organizations succeed—and who enjoy the thrill of working at their industry’s cutting edge.
HR growth tools for small businesses make finding, chasing down, and hiring the talent that ambitious startups and agile businesses need easier. Over 90 percent of recruiters agree that an applicant tracking system (ATS) positively impacts their hiring process.
Here’s some insight into the different ATS for small businesses to ensure you hire the best people for your growing team.
Note that the opinions expressed in this article are solely those of the author(s) and do not necessarily represent the views of HiBob. Readers are always encouraged to conduct their own research before making any decisions.
Best applicant tracking systems for small businesses at a glance
Here are some of the best ATS platforms to help small businesses and startups streamline hiring and save time on the recruitment process. We’ll go into more details on their features, pros, and cons below.
- HiBob: Includes applicant tracking as part of its complete HR system, streamlining recruitment and hiring alongside core HR functions
- Ashby: Uses advanced analytics and automated applicant tracking to optimize hiring strategies
- BambooHR: Simplifies hiring by automating tasks like job postings, candidate communication, and interview scheduling
- BreezyHR: Provides a user-friendly applicant tracking solution for smaller businesses
- Comeet: Works for distributed teams with task automation, interview scheduling, and pipeline visibility
- Greenhouse: Supports collaborative recruiting, structured hiring, and provides integrations that improve the candidate experience
- JazzHR: Offers customizable workflows, job postings, and candidate tracking
- Recruitee: Combines applicant tracking and collaborative hiring features to automate recruitment processes and refine hiring strategies
- Recruit CRM: Helps recruiters manage candidate pipelines, client relationships, and job placements in one platform
- Stryve: Shares applicant tracking and recruitment marketing tools to help companies attract, assess, and hire top talent
- Workable: Provides tools for sourcing candidates, tracking applicants, and making data-driven hiring decisions
- Zoho Recruit: Includes features like candidate sourcing, resume parsing, and automation for businesses and staffing agencies
Why is an ATS important for your small business?
An ATS—or applicant tracking system—is software capable of storing and processing vast volumes of data. It can help you streamline every key aspect of your hiring and recruitment process, from scheduling multiple interviews to screening hundreds of potential candidates. Instead of wading through piles of unqualified applications, using an ATS can help you find the right people for the roles you need to fill.
ATS software makes it simple to organize and track your current applicants and prospects. That’s because it can filter the skills and experience of different potential candidates against the skills and expertise you specify in your job postings.
If you need to find someone with proven project planning and strategizing skills to level up your startup with agility, an ATS’s automated intelligence can help you screen for the best, most qualified candidates.
Or, if you need a financial manager with the expertise to keep you on the right side of your investors, an ATS can help identify a shortlist of applicants who fit the bill.
Some open positions can attract hundreds or even thousands of candidates without the right qualifications. Manually sifting through them can be nearly impossible. ATS automation is there to take all that time-consuming admin off your plate, freeing you up to focus on what really matters: hiring better talent faster and improving business growth and development.
What ATS features support small businesses?
Small businesses get more out of an ATS with features that save time and reduce manual work—without adding headcount. Key features to look for include:
- Applicant tracking: Move candidates through custom stages like “applied,” “screened,” and “interviewed” to stay organized
- Job posting: Create embedded job boards or careers pages that integrate with platforms like LinkedIn or Remotive to reach more candidates
- Messaging tools: Manage candidate communications within the system to streamline updates and responses without leaving the platform
- Interview scheduling and organization: Keep track of multiple interviews, send out interview kits, and ensure everyone involved has access to the right data
- Careers page creation: Showcase your company’s roles, employer story, and brand directly on your website to intrigue talent
- Analytics: Use built-in tools to track recruitment metrics, such as career page visits, application rates, and hiring times to make data-driven decisions
- Human resources information system (HRIS) integration: Transition new joiners to HR software or open job roles automatically in the ATS when created in an HRIS
- Candidate surveys: Collect feedback from candidates through automated emails to improve the hiring experience
- Sourcing tools: Find potential candidates across platforms like LinkedIn and message them directly within the ATS
- Compliance features: Stay aligned with employment laws to avoid legal risks during recruitment
Best ATS software for small businesses and startups
Hiring has evolved. There are many different types of ATS on the market today. Instead of the one-size-fits-all versions of the past, multiple options exist for even the most specific combinations of needs.
The secret to choosing the right ATS for your startup? Identify your business needs first—then choose the solution that fits them the best. This can save you from investing in an ATS that’s either too basic or too complex for your business needs.
Let’s take a look at what’s out there in terms of the best ATS software on the market today.
Note that the opinions expressed in this article are solely those of the author(s) and do not necessarily represent the views of HiBob. Readers are always encouraged to conduct their own research before making any decisions.
HiBob
![Best applicant tracking systems for small businesses and startups - HiBob-Logo-Rectangle_White-Background-1-3-2-1-1900x1050.png](https://www.hibob.com/wp-content/uploads/HiBob-Logo-Rectangle_White-Background-1-3-2-1-1900x1050.png)
HR leaders use HiBob’s HR platform, Bob, to streamline the entire recruitment pipeline—from the moment a person sees a job posting to the first day they start their career. With Bob’s ATS, HR teams can centralize candidate info, market job positions, conduct interviews, and send offer letters.
Bob offers much more than a typical ATS. HR leaders can access powerful onboarding features, learning and development programs, and employee engagement features to provide the best job experience with candidates they hire. They can automate HR processes, organize people data, and improve engagement all on one platform.
![dashboard interface, team growth statistics and salary data displayed on a laptop screen](https://www.hibob.com/wp-content/uploads/HiBob_Product_image.png)
ATS features:
- Unified people data: Centralize candidate info and generate data on where your most successful hires come from
- Hiring management: Create new job openings, schedule interviews, evaluate candidates with custom scorecards, and send offer letters within the platform
- Job marketing: Market your open positions on global job boards and create internal job referral programs to incentivize peer recommendations
- Candidate experience: Brand communications according to your company’s look and feel
Additional features for HR:
- Core HR: Centralize all team member data to store, manage, and retrieve important records
- Onboarding: Customize onboarding checklists and workflows to support every new joiner from day one
- Time and Attendance: Automatically track hours, attendance, and absences to ensure timely paychecks
- Compensation: Allocate base pay, bonus, and equity plans across local and international teams to simplify compensation packages
- Payroll Hub: Integrate with third-party payroll providers to ensure accurate, timely payments
- UK Payroll: Automate the payroll process for United Kingdom-based teams
- Learning: Upskill teammates with progress tracking, customizable courses, and interactive quizzes and tests
- Time Off: Streamline leave requests and approvals with push notifications from Slack, MS Teams, or Bob app
- Surveys: Send satisfaction surveys to get a feel for overall team member satisfaction and sentiment
- Performance: Conduct 360-degree performance reviews, set and track goals, and provide continuous feedback to encourage growth
- People Analytics: Gain workforce data to share info from KPIs, reports, proactive insights, and attrition indicators with other stakeholders
- Voice: Provide a safe space for team members to voice concerns, share feedback, or report issues anonymously
Pros:
- Intuitive interface for quick adoption
- Centralizes a full range of HR features
- Seamlessly integrates with other business tools like Slack and payroll systems
- Generates powerful reports to reveal workforce trends
Cons:
- “No specific format for phone numbers” – verified review
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date): HiBob’s flexible pricing plans let you get precisely what your HR team requires, from implementation to integrations. You can contact the HiBob sales team for your custom plans.
Ashby
![Ashby - Best ATS for startups](https://www.hibob.com/wp-content/uploads/Ashby.png)
With advanced analytics and automation, Ashby’s ATS combines features for the entire recruiting process, from sourcing to offer. The all-in-one recruiting platform is designed to help high-growth companies hire more efficiently.
Developed at the company’s HQ in San Francisco, Ashby’s scalable support takes high-growth teams from seed to IPO.
![Best applicant tracking systems for small businesses and startups - Ashby_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/Ashby_Product_image-1900x944.png)
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Pros:
Some Ashby customers appreciate the platform’s:
- Easy-to-use interface: “Ashby was intuitive enough that everyone on my team can hop in and know exactly where to go even if it’s their first time.” – verified user
- Frequent and valuable feature updates: “They also launch new features constantly and they’re always updates I’m earnestly excited about as a talent leader.” – verified user
- Extensive customization options: “It handles a significant amount of customization, which can be useful.” – verified user
Cons:
Other customers report having some trouble with:
- Challenging setup for non-technical users: “While I managed to get everything set up, I felt that a non-technical person might struggle with the initial setup.” – verified user
- Limited utility without structured hiring processes: “If you don’t have a codified hiring process and a data-driven mindset, the tool will not achieve its full potential.” – verified user
- Steep learning curve for reporting: “Because the reporting is so in-depth, there are a lot of nuances to learn.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- All-in-one Foundations Plan: Starts at $300/mo
- All-in-one Plus Plan: Pricing is not publicly available
- All-in-one Enterprise Plan: Pricing is not publicly available
- Ashby Analytics for your existing ATS: Pricing is not publicly available
Source: These pricing plans are based on the Ashby website and are subject to change.
BambooHR
![bambooHR logo with green text and leaf graphic, representing HR software solutions, professional HR management branding](https://www.hibob.com/wp-content/uploads/BambooHR_Logo_image.png)
BambooHR offers a human resources management system (HRMS) with ATS features. It enables users to post positions on multiple job boards, manage candidate information, and handle applicant communication. The system also includes a dedicated mobile app for iOS and Android to manage hiring tasks from anywhere.
![bambooHR dashboard showing employee details, benefits enrollment, and payroll schedule for Charlotte Michelle Abbott, employee benefits management interface with sick and vacation hours displayed](https://www.hibob.com/wp-content/uploads/BambooHR_Product_image-1-2.png)
Pros:
Some BambooHR customers appreciate the platform’s:
- All-in-one functionality: “You can find various options for Payroll, ATS, and much much more.” – verified user
- Onboarding training: “I love that there is training available as well so when we do our onboarding, we can easily let new employees learn as they go.” – verified user
Cons:
Other customers report having some trouble with:
- Limited ATS customization and integrations: “BambooHR has limitations as an ATS. The customization options are restricted, and its integration capabilities with other tools are limited.” – verified user
- Challenging reporting process: “Preparing reports can be challenging without experience.” – verified user
- Lack of functionality for collaborative offer letters: “Wish there was a way to send offer letters and copy others.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date): BambooHR offers two custom pricing tiers, Core and Pro.
Source: These pricing plans are based on the BambooHR website and are subject to change.
BreezyHR
![Breezy HR - Best ATS for startups](https://www.hibob.com/wp-content/uploads/breezyhr-logo-blue@2x-1-1-3.png)
Breezy HR’s ATS features branded career sites, GDPR compliance and automation, multi-language support, and background screening integrations.
Breezy HR’s annual or monthly pricing plans support fast-growing companies with 10 to 10,000 people. The company also offers a Bootstrap option that’s free forever for startups with one position or pool.
![Best applicant tracking systems for small businesses and startups - BreezyHR_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/BreezyHR_Product_image-1900x944.png)
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Pros:
Some Breezy customers appreciate the platform’s:
- Easy-to-create templates: “I love that it is incredibly easy to create templates, which makes it very easy for us to communicate directly with applicants in a timely fashion.” – verified user
- Customizable workflows: “It supports multiple positions and candidates, and you can customize the workflow per position.” – verified user
- Automatic job board publishing: “Automatic publishing for your positions in multiple job boards including LinkedIn and Indeed.” – verified user
Cons:
Other customers report having trouble with:
- Attachment limitations: “You’re unable to send out offers with multiple attachments (e.g. multiple offer documents).” – verified user
- Inability to bulk-reject candidates: “Inability to reject multiple candidates from the position: this means that when reviewing candidates, you’ll need to individually reject them.” – verified user
- Broad reporting capabilities: “Reporting is very broad, it would be great to be able to get very granular.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Bootstrap: Free
- Startup: $189/mo
- Growth: $329/mo
- Business: $529/mo
Source: These pricing plans are based on the Breezy website and are subject to change.
Comeet
![Best applicant tracking systems for small businesses and startups - Comeet_Logo_image-1900x420.png](https://www.hibob.com/wp-content/uploads/Comeet_Logo_image-1900x420.png)
Comeet’s cloud-based collaborative recruiting platform offers on-demand candidate sourcing and scalable recruiting. Its pricing is customizable, so you only ever pay for the features you need. Designed to feel like user-friendly consumer software, you can configure Comeet’s flexible platform to meet your startup’s needs.
![Best applicant tracking systems for small businesses and startups - Comeet_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/Comeet_Product_image-1900x944.png)
Pros:
Some Comeet customers appreciate the platform’s:
- Customization options: “We have the ability to customize it to the needs of individual hiring managers, which gives them the ability to push things through without waiting on HR to do their part.” – verified user
- Supportive and proactive team: “Extremely helpful team, always staying in contact and willing to dive in and see how they could make their system even better!” – verified user
- Streamlined workflows: “The feature to create a workflow has helped and reduced the involvement of other hiring managers.” – verified user
Cons:
Other customers report having some trouble with:
- Cluttered resume filtering: “Resume filtering and duplications create clutter.” – verified user
- Less convenient user interface on mobile: “On the cellphone, the UI is not as convenient as the computer.” – verified user
- Challenges modifying candidate steps: “It’s not easy to modify past steps of a candidate (unless you undo the steps and lose information).” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date): Comeet offers three different pricing tiers: Lite, Ultimate, and Enterprise. However, pricing information isn’t available on their website.
Source: These pricing plans are based on the Comeet website and are subject to change.
Greenhouse
![Best applicant tracking systems for small businesses and startups - greenhouse-3.png](https://www.hibob.com/wp-content/uploads/greenhouse-3.png)
Greenhouse provides an ATS with tools for interview planning, candidate evaluation, and data-driven hiring decisions. It focuses on scalability to suit small businesses through different stages of growth. Users can begin the hiring process by posting and promoting open roles across over one thousand large and niche job boards directly within Greenhouse.
![30-day goals checklist with ticks, featuring Julia Mendoza's profile and details on a dark green background, Goals and profile details on a dark green backdrop](https://www.hibob.com/wp-content/uploads/Greenhouse-_Product_image.png)
Pros:
Some Greenhouse customers appreciate the platform’s:
- Training and support: “The training provided is incredibly thorough, and Greenhouse offers a wealth of support resources, including their ongoing ‘office hours.'” – verified user
- Automation features: “We also love all the automation Greenhouse offers, which eliminates a number of formerly manual processes, such as sending out E-Signature documents.” – verified user
- Organization: “The platform is incredibly organized, which makes tracking applicants and managing each step of the process straightforward and efficient.” – verified user
Cons:
Other customers report having some trouble with:
- Additional steps for interview scheduling: “The interview doesn’t automatically get sent to the candidate – it’s an extra step in the workflow which sometimes gets missed when I’m inundated with other things on my end.” – verified user
- Lagging performance with large candidate pools: “It can feel slow or laggy at times, especially when handling large candidate pools.” – verified user
- Limited language functionality for job postings: “A downside of Greenhouse is the lack of built-in language functionality for job postings, which limits our ability to easily create and manage postings in multiple languages.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date): Greenhouse offers three custom plans, Essential, Advanced, and Expert, but specific pricing information isn’t available online.
Source: These pricing plans are based on the Greenhouse website and are subject to change.
JazzHR
![Best applicant tracking systems for small businesses and startups - JazzHR_Logo_image.png](https://www.hibob.com/wp-content/uploads/JazzHR_Logo_image.png)
JazzHR, by Employ, is purpose-built for SMBs with transparent pricing plans targeted at employers with fewer than 500 people. The software supports startups recruiting people at a single location.
Jazz HR’s functions include job-specific recruiting teams, custom job workflow stages, LinkedIn recruiter integration, and a workflow helper to streamline every stage of the employee recruitment process.
![Best applicant tracking systems for small businesses and startups - JazzHR_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/JazzHR_Product_image-1900x944.png)
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Pros:
Some JazzHR customers appreciate:
- Ease of training for users: “It’s easy to train my recruiters and hiring managers to utilize the software.” – verified user
- Streamlined collaboration with notes: “Being able to have notes for hiring managers, interviewers, really helps with following up or knowing whether to move forward or stop with a candidate.” – verified user
- Efficient workflow setup: “I love the workflows you can set up for easy replies.” – verified user
Cons:
Other customers report having some trouble with:
- Difficulty filtering candidates by country: “If I use it to source from 2 different countries, it is challenging to filter the candidates by country.” – verified user
- Complexity in reporting: “The reporting is what we are struggling with at the moment because there is so much data in the program it is hard to pull the correct reporting numbers.” – verified user
- Issues with Indeed job postings: “The posting to Indeed, the most used job board, is flawed.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Hero: $99/mo
- Plus: $325/mo
- Pro: $499/mo
Source: These pricing plans are based on the JazzHR website and are subject to change.
Recruitee
![Recruitee - Best ATS for startups](https://www.hibob.com/wp-content/uploads/Recruitee-logo-v2.png)
Recruitee’s collaborative and AI-powered ATS automates and optimizes the hiring process. With the option to pay monthly or annually, Recruitee’s Launch package is designed to help you manage your investment in an ATS with the option to move to the Scale and Lead package when you’re ready to grow.
Recruitee streamlines the recruitment process to reduce manual admin with automated actions, templates for recurring pipeline structures, and optional permissions and roles for your team.
![Best applicant tracking systems for small businesses and startups - Recruitee_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/Recruitee_Product_image-1900x944.png)
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Pros:
Some Recruitee customers appreciate the platform’s:
- User-friendly workflows: “The workflows are easy, also for hiring managers.” – verified user
- Affordable and easy implementation: “It is very easy to implement and it’s worth your money as it is also not very expensive as compared to other ATS out there.” – verified user
- Excellent customer support: “Customer Support of Recruitee is always excellent – whatever issue they have, they will do their best to resolve it and make it a positive experience for you.” – verified user
Cons:
Other customers report having some trouble with:
- Inferior Android app experience: “I tried using the Android app once or twice but found that the UX was far better on a computer.” – verified user
- Limited dashboard customization: “Unfortunately, the lack of personalization to how it is downloaded makes it difficult to create dashboards for all company to view.” – verified user
- Challenges tracking hiring metrics: “I’m not able to track our outreach effectiveness or cost per hire as easily as I would like to.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Start: $249/mo
- Grow: $311/mo
- Optimize: Pricing is not publicly available
Source: These pricing plans are based on the Recruitee website and are subject to change.
Recruit CRM
![Best applicant tracking systems for small businesses and startups - download-2.png](https://www.hibob.com/wp-content/uploads/download-2.png)
Recruit CRM combines ATS functionalities with customer relationship management (CRM) capabilities to meet the needs of recruiting and staffing agencies. It uses AI to power the sourcing, tracking, and management of candidates. Recruitment agencies that need to manage larger-than-normal number of candidates can benefit from automated resume parsing, candidate matching, and candidate summaries.
![recruitment-dashboard, candidate-profile-details](https://www.hibob.com/wp-content/uploads/Recruit-CRM_Product_image-1900x944.png)
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Pros:
Some Recruit CRM customers appreciate the platform’s:
- Useful LinkedIn integration: “What I like best about Recruit CRM & ATS is the incredibly useful plugin for working directly from LinkedIn.” – verified user
- User-friendly interface: “Very user friendly, needs very little training and can be worked out very quickly.” – verified user
- Commitment to continuous improvement: “The frequent updates and addition of new features demonstrate a commitment to continuous improvement and staying up-to-date with user needs.” – verified user
Cons:
Other customers report having some trouble with:
- Feature limitations for smaller companies: “The only downside for us is being a company of our size, there are features we can’t wait to implement, so you could say it holds us back from being that much more efficient in other areas of our business.” – verified user
- Lack of a texting feature: “I wish there was a texting feature, but other than that it’s great.” – verified user
- Limited functionality in email sequencing: “Their email sequencing is a new addition and could still use some additional functionality for ease of use.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Pro: $100/mo
- Business: $150/mo
- Enterprise: $165/mo
Source: These pricing plans are based on the Recruit CRM website and are subject to change.
Stryve
![stryve logo with a stylized font and a blue dot, representing a modern brand identity, minimalist design with fluid lines and a professional look](https://www.hibob.com/wp-content/uploads/stryve-logo-short-slate-Drk-blue-1.png)
Stryve promotes a more human way to hire. Stryve automates actions with one system to manage CVs, candidate profiles, interview notes, financial information, analytics, and reporting.
![Best applicant tracking systems for small businesses and startups - Stryve_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/Stryve_Product_image-1900x944.png)
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Pros:
Some Stryve customers appreciate the platform’s:
- Simple and user-friendly interface: “The simplicity of use is one of the best features. Not too many fields or sections that make most database tools confusing and unnecessary.” – verified user
- Customizable communication options: “The ability to create your own content in emails and events gives us the option to tailor the correspondence to our own style suiting our needs.” – verified user
- Improved team morale: “I’ve also noticed a significant uptick in my team’s general morale as they feel that their time is being devoted more effectively to the larger vision of our brand.” – verified user
Cons:
Other customers report having some trouble with:
- Inability to delete candidates from a flow: “The inability to DELETE a candidate from a Flow, as opposed to just rejecting them.” – verified user
- Limited job deletion options: “The inability to remove a Job completely as opposed to just archiving the job. This would be helpful in keeping our job management clean.” – verified user
(Pros and cons are compiled from reviews found on Software Advice)
Pricing (as of publication date):
- Seats: $25.15/month per user
- Surveys: $25.40/month
- Stryve Sign: $63.50/month
- Calendar Sync: $38.10/month
- Campaigns: $12.70/month
- Interview Packs: $63.50/month
- Email Sync: $38.10/month
- Stryve Recruiter: $254.00/month
Source: These pricing plans are based on the Stryve website and are subject to change.
Workable
![Workable - Best ATS for startups](https://www.hibob.com/wp-content/uploads/workable-2.png)
Workable’s easy-to-navigate and transparent pricing system offers flexible and up-front options for smaller startups with Paygo and pay-per-job for occasional hiring. For growing startups, there’s a Standard option that expands into a Premier tier with more comprehensive support for larger businesses. Workable’s scalable features and support include automated and AI-powered tools to source and suggest candidates, simplify decision-making, and streamline the hiring process.
![Best applicant tracking systems for small businesses and startups - Workable_Product_image-1-1900x944.png](https://www.hibob.com/wp-content/uploads/Workable_Product_image-1-1900x944.png)
[Source]
Pros:
Some Workable customers appreciate the platform’s:
- Ease of setup and usability: “Contains a lot of options, but it isn’t overwhelming to set up, to train, or to use.” – verified user
- Accurate AI candidate suggestions: “The AI-powered candidate suggestions are remarkably accurate, often recommending highly relevant candidates that we may have missed otherwise.” – verified user
- Responsive customer support: “Customer support team is amazing and responses are quick” – verified user
Cons:
Other customers report having some trouble with:
- Integration limitations: “It doesn’t integrate with our version of ADP, which means we cannot use for onboarding.” – verified user
- Lack of advanced search capabilities: “No ability to use boolean search to find resumes which align with certain position requirements.” – verified user
- Limited customization options: “There aren’t as many customizable options as we would like as a team, especially when it comes to specifying what users can and can’t see from a candidate application/profile.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Starter: $189/mo
- Standard: Starting at $378/mo
- Premier: Starting at $628/mo
Source: These pricing plans are based on the Workable website and are subject to change.
Zoho Recruit
Zoho Recruit offers talent acquisition software to streamline recruitment processes for both staffing agencies and corporate HR departments. Its ATS features help enhance candidate sourcing, resume management, and interview scheduling. Zoho Recruit integrates with multiple job boards so users can post job openings across various platforms.
![Best applicant tracking systems for small businesses and startups - Zoho-Recruit_Product_image-1900x944.png](https://www.hibob.com/wp-content/uploads/Zoho-Recruit_Product_image-1900x944.png)
Pros:
Some Zoho Recruit customers appreciate the platform’s:
- High customization flexibility: “Almost everything can be customized from the beginning, which makes the tool really flexible.” – verified user
- Effective AI candidate matching: “AI candidate matching is quite good.” – verified user
- Time-saving resume imports: “Importing candidate details and resumes from Gmail saved us significant time, eliminating the need for manual editing.” – verified user
Cons:
Other customers report having some trouble with:
- Complexity for less tech-savvy users: “I think it can be a bit complicated to use for someone who is not good with handling technology.” – verified user
- Confusing user interface: “The user interface is a bit confusing. To customize it looks as though it would take a bit of work.” – verified user
- Inability to send custom emails: “Not being able to send custom emails through the platform is a bit annoying.” – verified user
(Pros and cons are compiled from reviews found on G2)
Pricing (as of publication date):
- Forever Free: $0
- Standard: $25/mo
- Professional: $50/mo
- Enterprise: $75/mo
Source: These pricing plans are based on the Zoho website and are subject to change.
How to choose the right ATS for your startup
Every startup has big decisions to make, and they can have a lasting impact on your people and business outcomes. That’s why, when it comes to choosing the best ATS for startups, it’s critical to choose the right one for your current and future business needs.
Look for:
AI and automation
Startups often operate with lean teams, so consider an ATS that capitalizes on artificial intelligence (AI) to automate repetitive tasks like sending follow-up emails and updating candidate statuses.
However, overcomplicated customizations may cause more work for your team than intended and slow down hiring processes. Ask your ATS vendors how their automation tools can save you time during demos or through a request for proposal (RFP).
Easy integrations
Choose an ATS that can integrate with your current tech stack, including your HRIS systems, payroll software, or job boards like LinkedIn. Ask the vendor for real-world examples of integrations and how they ensure compatibility with your tech stack.
Customization options
Find an ATS that can adapt to your specific hiring workflows. Your ATS should let you customize candidate stages, notifications, and communication templates. Flexible customization ensures the platform grows with your team as your startup evolves.
User-friendliness
Startups benefit from tools that are quick to adopt without extensive training. A user-friendly system reduces the learning curve and saves hiring time so team members can stay productive rather than struggling to learn a new system. Choose an ATS with an intuitive interface that your team can start using right away without a training-heavy integration process.
Advanced reporting and analytics
A good ATS helps you uncover patterns and bottlenecks in your hiring process. Look for systems that offer customizable reports on metrics like time-to-hire, cost-per-hire, and candidate sources. Use these insights to identify areas for improvement and optimize recruitment strategies as you grow.
Use the best ATS for the ultimate hiring experience
ATS automation is a great tool startups can leverage to get ahead. The software removes time-consuming recruitment admin from your schedule, freeing you to focus on business growth and development—and hiring great talent for your team.
Bob’s integrated applicant tracking system is designed to streamline your hiring process from start to finish. With its intuitive interface, automated workflows, and seamless integration with Bob’s broader HR platform, you can manage job postings, track candidate progress, and collaborate with hiring managers—all in one place.
Applicant tracking system FAQs
What is an applicant tracking system (ATS)?
An ATS is a software that helps businesses manage the hiring process from start to finish. It allows HR teams to post job openings, track applicants through different stages, and organize candidate information in one place. Many ATS platforms also include features like messaging, interview scheduling, and analytics to streamline recruitment and improve decision-making.
When should a company start using an ATS?
Startups may consider using an ATS when their hiring process becomes too complex to manage manually. This can happen as a business scales and needs to post multiple job openings and track numerous candidates to keep up with growing workload demands. An ATS can reduce the amount of time critical roles are left vacant and help you find qualified candidates to fill them faster.
Is there a free ATS?
Yes, some ATS options like Zoho Recruit and BreezyHR offer basic features at no cost. These tools can be a great starting point for small businesses or startups with minimal hiring needs.
However, free plans often come with limitations, such as restricted features or user capacity, which may not provide much value as your business grows. As your hiring demands increase, investing in a more robust ATS can lead to better results.
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What is ATS pricing?
ATS pricing depends on your specific needs, including the number of users, required features, and the scale of your business. For small businesses, pricing typically starts around $50–$200 per month for basic plans with limited users. Larger enterprises may pay over $125,00 per year for plans that support advanced features like AI-driven analytics, custom integrations, and unlimited users.
How does an ATS help HR managers?
An ATS saves HR managers time and improves the talent pool with:
- Candidate tracking: Keep tabs on applicants as they move through different hiring stages
- Job posting: Publish openings to multiple job boards from one platform
- Streamlined communication: Use built-in messaging to coordinate with candidates and hiring teams
- Data insights: Access recruitment analytics to identify bottlenecks and improve processes